Wednesday, November 6, 2013

How to Create a Successful Auto Glass Installation Business

How to Create a Successful Auto Glass Installation Business

Establishing a successful auto glass installation business requires proper technician certification, business registration and attention to inventory, insurance and promotions.

Instructions

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    The first step is to apply for certification through an accepted national certifying body. The National Glass Association and the Independent Glass Association currently offer certification courses. The basic prerequisites are similar for both organizations. They require applicants to have six months of verifiable auto glass industry experience and to be deriving 50 percent of their employment income through auto glass work.

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    Second, choose a strong location for your business start-up. Important factors to weigh include vehicle and equipment storage capability, customer access, market visibility, municipal zoning regulations, and proximity to auto repair organizations. Contact commercial real-estate agencies to access local lease rates for office/business space.

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    Third, register your business with the appropriate state or municipal business licensing agency. You will need to choose the proper corporate structure, so do some research to decide which best suites your goals. Options include a sole proprietorship, corporation, limited liability company, s-corporation, or non-profit. You will then need to file the correct paperwork and pay the necessary fees for requirements ranging from trade name registration to business incorporation. Contact information for most business licensing agencies may be found in the Blue (Government) Pages of the local phone directory. You may also find filing fees, proper registration criteria, and applications online via the local county clerks office.

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    The next step is to purchase inventory. You will need to dedicate a vehicle for any mobile service you plan to offer. There is the usual need to purchase business equipment such as computer terminals, database and invoice software, office phones, and fax machines. You must also acquire the proper tools. Several large organizations such as Aegis Tools International and AG Distributors provide a comprehensive list of trade tools and equipment needed.

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    You will need to research the Insurance billing process as well. Depending on the services you provide, a large portion of your business may be driven by insurance and accident related referrals. The insurance billing process plays a vital role in customer payment. You must develop relationships with the major auto insurers in the area to properly promote your services. Local industry workshops and conferences can provide good opportunities to build a network of contacts.

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    Finally, you will need to have a solid marketing plan in place. Develop a referral partnership with local new and used car dealers. You may also look to partner with tow companies and auto repair shops. You can implement a print advertising campaign by posting professional fliers and brochures in places where large groups of potential customers congregate. These place include laundries, bowling alleys, gymnasiums, and large retail outlets. Purchase business cards to give to potential referral partners and customers during meetings or events. You may also offer customer-friendly programs like 24-hour service, or free service for new client referrals.

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